Media Consuming Behavior free essay sample

Write about the characteristics of the consumers focusing on media consuming behaviors-Maggie (Meijun he/ 42715032) Researches and studies on media consuming behaviors before making an advertising project are critical because people always begin to aware a product or a brand from mediums no matter on smart phones, laptops or the corner of a street. In this part, consumer behavior on media consuming which focusing on urban lifestyle, cultural factors and technological factors in CBD Sydney will be explained and related Apple shoe’s target audiences. Firstly, the urban lifestyle has fast rhythm that enquires the form of media to be convenient reach. Businessmen and officers are the Apple shoe’s main target audiences. Their activities in the city area must be fast and flexible. They always glance various ads around them rather than spend much time to focus on a long video advertisement or a comprehensive brochure. Actually, most of the information from media may possible be new to them because information changes fast every day and night in cities that it is difficult for media to awake audience without innovative and convenient platform (Zukin S, 1998). We will write a custom essay sample on Media Consuming Behavior or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, radio is not a suitable medium that it is not used by many people in the city and does not have visual content. Moreover, the majority of citizens are more likely to purchase products which are advertising around them (Zukin S, 1998). Thus, medium consuming will probably be related to people’s career, class, age. For instant, drivers like to use radio when driving, businessmen like to use newspaper or magazines, teachers like to use website, youngers prefer use smartphones and older people like to use television. Secondly, innovative and fashionable factors should be considered on studying media consuming behavior. Sydney is a multi-cultural city that each person who walking in the main street may has different cultural background. People usually prefer different and new things every day rather than using the traditional medium. Audiences prefer visual and acoustic content on media so that they can be more enjoyable when receiving information (Brace I, Edwards L amp; Nancarrow C, 2002) This require that Apple shoes should consider creative concepts on making visual advertisement. Thirdly, smartphone has become the most popular medium in cities which must be considered carefully by Apple for selling Apple shoe. People no matter what ages prefer to achieve information by smartphone. Advertisements on electronic magazines, apps, website, SMS, e-mails usually be spread in a high speed every day by smartphone because people usually can not leave their smartphone for more than half an hour in modern life.  Therefore, promotions on smartphone have possible opportunities to succeed in marketing process.

How to Prepare a Sodium Hydroxide or NaOH Solution

How to Prepare a Sodium Hydroxide or NaOH Solution Sodium hydroxide is a common and useful strong base. Special care is required to prepare a solution of sodium hydroxide or NaOH in water because considerable heat is liberated by the exothermic reaction. The solution may splatter or boil. Here is how to make a sodium hydroxide solution safely, along with recipes for several common concentrations of NaOH solution. Amount of NaOH to Make Sodium Hydroxide Solution Prepare solutions of sodium hydroxide using this handy reference table which lists the amount of solute (solid NaOH) that is used to make 1 L of base solution. Follow these lab safety guidelines: Dont touch sodium hydroxide! It is caustic and could cause chemical burns. If you do get NaOH on your skin, immediately rinse it with a large volume of water. Another option is to neutralize any base on the skin with a weak acid, such as vinegar, and then rinse with water.Stir the sodium hydroxide, a little at a time, into a large volume of water and then dilute the solution to make one liter. Add sodium hydroxide to waterdo not add water to solid sodium hydroxide.Be sure to use borosilicate glass (e.g., Pyrex) and consider immersing the container in a bucket of ice to keep the heat down.  Inspect the glassware prior to use to make sure it is free from any cracks, scratches or chips that would indicate a weakness in the glass. If you use a different type of glass or weak glass, theres a chance the temperature change could cause it to shatter.Wear safety goggles and gloves since there is a chance the sodium hydroxide solution could splash up or the glassware could break. Concentrate d solution of sodium hydroxide are corrosive and should be handled with care. Recipes for Common NaOH Solutions To prepare these recipes, start with 1 liter of water and slowly stir in the solid NaOH. A magnetic stir bar is helpful if you have one. M of solution Amount of NaOH Sodium Hydroxide 6 M 240 g NaOH 3 M 120 g F.W. 40.00 1 M 40 g 0.5 M 20 g 0.1 M 4.0 g