Ponds’ Concept of Ideal Beauty

Ponds’ Concept of Ideal Beauty through Its Product Ponds White Beauty It is a common knowledge that in several cultural products, such as movies, advertisements and other texts, women have become the center of focus most of the time. We all know that advertisement is one of the most important factors for both commercial and non-commercial companies, especially for commercial companies. If the companies do not advertise their products, the society will not pay attention to the products which are sold and the company will not be able to reach their goals. That is why companies must have their own way to market and promote their products to be able to compete in the global bussiness competition. They have to market their products and reach the â€Å"goal target†, but it is not easy though. By giving what people desire for, advertisers have the best chance of arresting attention and affecting communication to the viewers. Many advertisements broadcast in media especially television have created such notions. Advertisements are trying to build a mind set towards women to buy their products. Some of them are showing the things which are being sold, for example the packaging, the picture or the function, and some of them are trying to drive the customer’s mind. Nowadays, one of the most appealing phenomena is the promotion of whitening products. This kind of product has been widely spread out all over the world, mostly in Asian. The advertisements indirectly give the viewers a concept that underlines the concept of beauty; which is white is beauty. This notion appears to be quite influential for women, Asian women in particular, to buy their products. One of the most popular whitening products in Indonesia is Ponds. There are a lot of types Ponds products, however mostly are still focusing on enhacing women’s skin tone. Ponds Institute have established a lot types of whitening series; starting from Ponds White Beauty until the new one, Ponds Flawless White. The text that is going to be discussed in this essay is Ponds White Beauty commercial that is published in India. In every commercial, Ponds understands that it is women’s nature to always want to look and consider beautiful. Eventually, the definition of beauty has been ruled by the media, so those who follow the ideal beauty concept will be considered as beautiful. For most women who lived in a country that once was colonized by white people, beauty means white. Since most Asian women are colored-skin (dark skin), Ponds’ offer of â€Å"self-transformation† effectively enlarges the individual to include significant others and must become an extension of the personality and status of their occupants. If we related to historical background, we can draw red line through this kind of ideology of beauty. Most of Asians are colonized by the Western people. Most of Western people are white, then the feeling of inferiority is seen through this. Self-confidence of the women in Asia has been eroded; they would do anything to enhace their skin tone since they believe that being white will make them â€Å"superior†. They can define the superior as any kind of meaning but this superiority is only a vague impression. However, most of women do not realize this vague impression; they still keep living in the world of imaginary that stated white is better than color. They enjoy being exposed by the lie of media, in this case advertisement. Moreover, Ponds always uses the issue of the sacred link between beauty and romance. It can be seen from the comercial that the man is interested in the woman who is dancing cheerfully, since he has been staring at the woman before. Thus, when the old lady says that to him, he hardly belives her. Instead he asks, â€Å"How do you know? † The old lady reply, â€Å"Look at the glow! † The word â€Å"glow† means shines so bright. Our feeling is reflected on our face; when we are in a good feeling, our face will look bright and shiny, it also works otherwise. Getting married usually identical with joyful and happiness, the bride will be looking shiny, therefore the old lady relates the woman’s glow with the possibility that she ight be the bride. Then there is a woman’s that says, â€Å"â€Å"Actually it’s Ponds White Beauty Skin Lightening cream with detox vitamin that gives you nourished pink glow. † On the top left of the scene, we can read â€Å"Fall in love with the nourished pink glow. The underlined words are bigger than the non-underlined words, it shows that Ponds wants to emphasize on the benefit of the product (which is nourished pink glow on its users’ face). However, if the sentence is related to the advertisement, it can be assumed that the man does not actually fall in love with the woman, instead he falls in love with her ‘nourished pink glow’. Or it is the ‘nourished pink glow’ from the product that makes the man falls in love with the woman. We cannot conclude without regarding the product since the product is there and is shown to us. The promotion of this commercial successfully hegemonizes the society (in this case the viewer, particularly Asian women) that if they use Ponds White Beauty Detox, they will be looking beautiful for they have white skin and rossy cheeks. The viewers are made to believe that the man is not actually falling in love with the woan, instead he falls in love â€Å"with the nourished pink glow†. Here, Ponds tries to convey that beauty is not only white or pale white, but white with rossy color on the cheeks. Hereby, Ponds claims that only them who can give the pink glow to the customers. The customers do not realize that it actually leads them to the system that legitimates their subordination since the ideology that Ponds conveys here is promoting what so-called â€Å"universal beauty† that is based on ‘western culture†. The Western still becomes the rulling class, especially in its ex-colonized lands. What can be seen from Ponds commercial is the rulling class domination vs. The ruled class through imaginative representations The media in this case the commercial may be conceptualized for maintaining the ideology and thereby hegemonize the society. If there is a woman who bought the product as she is trying to get beautiful face (white with rossy cheek color on it), then the ideology that lies behind the product is hailed successfully. The messages in the described commercial itself hail the hypothetical viewer as a young woman who tries to get her love back. Then the commercial also hails her as a consumer who successfully proven the effectiveness of the product. The message seek to make the viewers recognized and accept particular forms of ideology, which are to sell the product and also to sell an ideology of â€Å"universal white beauty† along with romance. It can be seen how ideology is able to survive among those people who are following and believing it. Althusser’s ideological theory does allow for resistance to ideology, and the hypothetical women who watch Ponds ad may do so. The slogan of Ponds â€Å"Pond’s understands that a beautiful skin is always important to a woman† underlies the easiness of imposing the ideology that only Ponds can make you feel beauty. In some ways, the whiteness concepts of this cosmetic can be related to racism, since it is direct or indirect saying that white is better than â€Å"not white†. It is another form of racism where the mass media resents hegemonic concept of beauty (white skin) while claiming that racism is a thing of the past. Ideology is all around us, no one can escape ideology. Even when an individual wants to free himself or herself from any ideology, they are actually adapting and adopting another ideology. An understanding of its attributes and mechanisms, in the context of mass communication and other realms, may aid us in evading its influence, or using it to our ends. Ads as part of cultural production is the primary bearer of ideology because it reaches so many people in what seems to be an innocent form: entertainment. When we are being entertained in this case with the ads, our guard is down and we are in the most welcoming mode for any ideological programming. Cultural studies has been forced to rethink both idea of a single â€Å"dominant ideology† and the idea that that â€Å"dominant ideology serves the interests of those in power. *** REFERENCES Gray, Jennifer B. Althusser, Ideology, and Theoritical Foundation: Theory and Communication. The Journal of Media and Culture. Vol. 3 No. 1. 2005. Ponds. Taken from http://www. unilever. co. id/ourbrands/personalcare/ponds. asp. accessed on 17 March 2009.

Compare and Contrast Between Odipius the King and Doubt a Parable

Comparison Contrast between â€Å"Oedipus the King† and â€Å"Doubt: A parable† â€Å"Oedipus the King† and â€Å"Doubt a Parable† are two very well-known plays that have made themselves very popular throughout the world. These plays have touched the hearts of many and have brought out the inner most opinions and discussions of thousands of individuals. These two plays have been acted out many times since the time they were first released. Although these plays are both very popular and loved by many, they both have their similarities and differences.First and foremost the differences between â€Å"Oedipus the King† and â€Å"Doubt: A Parable† are very easily noticed. For example, â€Å"Oedipus the King’s† setting takes place outside of a palace, while on the other hand â€Å"Doubt: A parable’s’ setting is much more religious and takes place at a church, a school located in the Bronx of Manhattan. Another differenc e between the two plays is that â€Å"Doubt: A parable† was developed in modern theatre, while â€Å"Oedipus the King† was originated in the ancient Greek theatre. This Greek theatre was part of a religious ancient festival celebration.To attend a performance of one of these plays was an act of worship. It wasn’t intended for self-entertainment or as a hobby to pass time. Another way that this Greek theatre was different is that every citizen would attend these plays. Also, â€Å"Doubt: A Parable† was developed in 2004 while â€Å"Oedipus the King† was believed to first be developed in the year 430 B. C. Another example of a difference between â€Å"Oedipus the King† and â€Å"Doubt: A Parable† is that the plots of the two plays are totally different. For example, the plot for â€Å"Oedipus the King† is that a plague has stricken Thebes.All of the citizens of Thebes gather outside the palace of Oedipus, wanting him to take care of this horrid problem. In response, the King responds by sending Creon to the oracle at Delphi to learn of how he can help the city. When he returns, he tells Oedipus that the plague will end when the murderer of Laius is caught and exiled from the city. Oedipus then promises to solve all of this hysteria, vowing to drive the murderer out of the city. The irony is that Oedipus will eventually learn that he is actually the murderer and will soon be punished.The plot for â€Å"Doubt: A parable is that it opens with a sermon by Father Flynn, a very respectable priest, addressing the importance of doubt. The school’s principle, Sister Aloysius insists upon constant vigilance. During a meeting with a younger nun, Sister Aloysius learns that Father Flynn has been messing around with one of the altar boys. After this, Aloysius and father Flynn are into direct conflict. After this accusation has been made, Father Flynn threatens to remove Aloysius from her position, but Aloysius h as found a lot of dirt on Father Flynn and so he is finally forced to transfer somewhere else.There are also many other differences between these two famous plays. For example, in the movie version of â€Å"Doubt: A Parable, it actually takes the form of how modern day American movies are made, while â€Å"Oedipus the King† still takes the form of a play on film. Another difference between these two plays is that â€Å"Oedipus the King† deals with a more royal background, while â€Å"Doubt: A Parable† is a more strict, quiet and religious background. Also, â€Å"Oedipus the King† was not necessarily invented by Sophocles.In fact the plays most important affects often depend on the aspect that the audience already knows everything about the story. In contrast, â€Å"Doubt: A Parable† follows a more traditional type of story in which the audience learns as the plot of the story takes place. For example, in â€Å"Oedipus the King,† the audienc e must know what was already going on to understand the play. The words the actors would speak should normally do this, but some things must be seen in order to fully understand what is going on in the play.There were many times during this play when the hypocrites wouldn’t say anything at all, and it was completely up to their actions to tell the audience everything they needed to know. On the contrary, in â€Å"Doubt: A parable† the audience had to completely rely on the actors choice of words rather than the actions of the actors to fully understand what was going on in the play. Another major difference between these two plays would be the different stage directions.For instance, Oedipus the King originating from the ancient Greek theatre, so the way the actors would come onto stage was totally different from that of â€Å"Doubt: A Parable. † For example, in â€Å"Oedipus the King,† the way the actors would enter the stage would often help tell the au dience about what was going on in the play. An example of this is that in most Greek theatres were one or three entrances. There were normally two parodos, or entrances. If the actors came in from the parados, then they had just come from a city or port.If they came in from the left parody, then the actors just came from the fields or a mountainous area. â€Å"Doubt: A parody is different from this in that it uses modern theatre techniques. In modern theatre, entrances are just entrances. Also, â€Å"Doubt: A Parable† only lasted approximately 90 minutes, while â€Å"Oedipus the King† lasts much longer than this. Another big difference between these two plays is that â€Å"Doubt A Parable† has been nominated and awarded many awards since its first opening in 2004, while â€Å"Oedipus the King† has not.The awards for â€Å"Doubt: A Parable include: Drama Desk Award for best new play, Drama Desk Award best actor in a play, Drama Desk Award outstanding act ress in a play, Drama Desk Award outstanding featured actress in a play, Drama Desk Award outstanding director of a play, Lucille Lortell Award for outstanding play, New York Drama Critics Circle best play, Pulitzer Prize for drama, Tony Award for best featured actress in a play, Tony Award best direction of a play, and World Theatre. All of these awards were awarded to â€Å"Doubt: A Parable in 2005.Also in 2005 it had many nominations as well, such as Tony Award Best Actor in a play, Tony Award best featured actress in a play, Tony Award best scenic design of a play, and Tony Award best lighting of a play. Although â€Å"Doubt: A Parable† and â€Å"Oedipus the King† had many differences, they also shared many similarities as well. One example of a similarity is that both plays are tragedies. They both are literary works in which the main characters are brought to ruins or suffers extreme sorrows, especially as a consequence of a tragic flaw, moral weakness, or inabi lity to cope with unfavorable circumstances.Another similarity between these two popular plays is that they were both performed in one act. The cast of both plays agreed that the second act took place when the audience left the theatre and began to discuss their differing opinions of the events that have taken place. Both of these plays have been experienced by many and so there are tons of differing points that the audiences will argue about. Another similarity between these two plays is that â€Å"Doubt A Parable† and â€Å"Oedipus the King† are both very popular and well-known plays in not only the United States, but all around the world.Both of these plays have premiered all around the world and have become a very important part of setting the tone for all of the future plays to come. Another similarity between the two plays id that both of them deal with a priest and altar boys, although the priest and altar boys in â€Å"Doubt: A Parable† are more of the t raditional type that most modern day people are used to seeing in today’s world. These two plays are also similar in that they are both set in fictional places, and deal with fictional characters.An example of this is that ‘Doubt: A Parable† is set in the fictional St. Nicholas Church school located in the Bronx of Manhattan. â€Å"Oedipus the King† the king is fictional in in its characters that it uses. For instance, the sphinx which is the character that will not free the city of Thebes of the horrid plague unless her riddle is answered is a fictional character. Another similarity that both of these plays share is that the directors of both plays are very well-known for many of their other works in the arts.For example, Sophocles is well-known for many other for many of his other plays in ancient Athens, while Shanley is a much respected director for his newer modern day films. Also, there have been many versions of both of these plays come out since the y were first acted out on stage. Another example of a similarity is that both of these two plays are written in the present tense, and they both have an antagonist in the story that help contribute to the tragic end of each of the two playwrights.Though they have their differences and similarities, both of these plays are wonderful playwrights and will only get more popular as the time passes. These plays will continue to grow and will be acted out still for more generations to come. These plays will continue to greatly entertain their audiences and put on a wonderful show. ? Works Cited Shanley, John P. â€Å"Doubt: A Parable. † Literature to Go. Boston, MA: Bedford/St. Martins. 2011. 871-904. Sophocles. â€Å"Oedipus the King. † Literature to Go. Boston, MA: Bedford/St. Martins, 2011. 639-685.

Does Tv Have Negative Effect On Society

TV corrupts our children. Jerome Singer once said, â€Å"If you came and saw a strange man teaching your kids to punch each other, or trying to sell them all kind of products, you’d kick him right out of the house, but here you are; you come in and the TV is on, and you don’t think twice about it. † He is correct; entertainment television is an especially bad influence on children for many reasons, including not enough control on violence.These things are quite literally ruining America by corrupting our next generation’s leaders, our children. This year, more American children will die from a fired gun than from children who will die of asthma, pneumonia, influenza, cancer, and AIDS combined. What does this have to do with TV? Multiple studies have come to the conclusion that youth who are avid TV watchers become aggressive adults.A study from the University of Michigan showed that children who watched violent TV were more inclined to show violent tendenc ies as adults. According to that study, â€Å"†¦men who were high TV-violence viewers as children were significantly more likely to have pushed, grabbed or shoved their spouses, to have responded to an insult by shoving a person, to have been convicted of a crime and to have committed a moving traffic violation. Such men, for example, had been convicted of crimes at over three times the rate of other men.†It also stated that, â€Å"Women who were high TV-violence viewers as children were more likely to have thrown something at their spouses, to have responded to someone who made them mad by shoving, punching, beating or choking the person, to have committed some type of criminal act, and to have committed a moving traffic violation. Such women, for example, reported having punched, beaten or choked another adult at over four times the rate of other women. † The study also reported that the said violence was glorified by being black and white.The â€Å"good guysâ €  were okay to shoot the â€Å"bad guys,† resulting in a happy ending. This leads to children trying to be the good guys, by resulting in violence instead of working or talking the problem out. Another problem is that the â€Å"bad guys† have little to no back-story, with usually nothing more than a nickname to identify them with. Most of these problems base off the fact that children under 8 cannot tell the difference between fantasy and reality.Which covers another topic not censored enough. In conclusion, television is a sinister vehicle for bad habits of all sorts. How can you prevent this from happening to you and your families? The answer is simple: limit TV time to two hours a day. One might be reluctant to do so, but look what the old telly can and will do to America. As Nicholas Johnson said, â€Å"All television is educational television. The question is: what is it teaching? † .

Creative book Essay Example | Topics and Well Written Essays - 1000 words - 1

Creative book - Essay Example Leatherman tools give you the best service ever because our goods have fair prices, durability and the best ever guarantees at 25 years time. This is enough time to have become a macho man. Grab your today and take home a sexy lady. Appeal comes from the luxurious part of the tools and its handy nature of preparing juices with the compact juice tool. The best part is that all Leatherman tools are replaceable and have guides. Be the man with Leatherman tools. Try the lucky charm in Leatherman tools. Caught in danger? Have pocket survival tools: A simple tool can change your life. A simple tool can mean life and death. What if the tool was a multi dual with numerous tools all in one? This could mean fighting the worst battles and emerging victorious. This is what Leatherman tools aim at. Apart from folding in disparate ways, Leatherman tools come in different styles in one piece. There is combination of blades, pliers, files, pruners, screwdrivers with some sets having cork screws. All these are replaceable and have back up. Furthermore, Leatherman tools have manuals that make them easier to use. For more information visit our websites and comment or ask our dedicate staff for assistance whenever. Leather man tools the best offers ever. Here is a faster way of fixing your problems: With over thirty ranges of products, Leatherman hand tools are the most wanted hand tools in town. The company strives to give you the best by offering luxury, durability and value all in one. Everybody has a catch in the trendy hand tools and fixing problems is a walk in the park. Rush while stocks last but Leatherman will always offer you the most tiring guarantees in the market placing it at the top of the market. Our dedicated staffs have stylish hand tools that take the drabness off the use of hands to fix all problems. Camping, hitch hiking and home problems are now our best friends with the triple power of Leatherman hand tools. Don’t we just love have

One question Essay Example | Topics and Well Written Essays - 500 words

One question - Essay Example As a result, the scenery location has been labelled the Dead Sea. Based on all the assumptions made on how strange the sea is my curiosity of the entire scenery is quite wanting. Therefore, embarking on a journey to the place will be intriguing and fulfilling. Being known as a unique scenery and having a remarkable history regarding its formation, there are a lot of attractions that are attributed to the place. To start with, there are numerous hills that are really big, there dragonflies, numerous palm trees and above all the sea turns into the colour of weak tea when the wind on the shore shoves. It sounds quite strange that all these aspects are appealing, but my notion on nature will make the journey to be exciting, as I would get the opportunity to clarify the existence of all these aspects. I spend most of my free times exploring abandoned places that bring about the beauty of the environment we live in. Therefore, as a hobby this journey will instil a lot of knowledge. Apart from the Salton Sea Recreational Center, which is accessible to the public, majority of the places surrounding the sea are quite dangerous and are labelled the no go zones. It is only the Navy seals and the Marine that use the place to act as their training base. A challenge that is quite unavoidable in Salton Sea is the smell that is emitted by the sea. Research indicates that most of the visitors who have had the opportunity to explore the place were disturbed by the irritating smell and some were scared of the dragonflies that were in numbers. Being an area that is rare to visit and based on the mystery surrounding it the issue of security may be a challenge once on location. My knowledge regarding Salton Sea is based on the thorough research I have conducted and my perception based on my findings indicates that Salton Sea is indeed a strange place. Nevertheless, when I embark on my journey, I intend to learn more from what I already know and I intend to explore the entire

The Suicide tourist Essay Example | Topics and Well Written Essays - 750 words

The Suicide tourist - Essay Example In countries such as Switzerland, legally operated clinics such as ‘Dignitas’ offer suicide assistance to patients who face an inevitably long and painful death in the not so distant future. The moral question that have been raised so far, revolve around the right for persons to end their own lives. This is evident in situations when death is imminent due to terminal illness. Moreover, the assisted suicide procedure has elicited controversial issues concerning the respect for personal rights and desires versus the threat for abuse. At the heart of this controversy is Dignitas and its patients seeking assisted suicide services. Evidently, Switzerland is the only country that permits foreigners to come and seek the services of assisted suicide. To this end, this paper will seek to establish the moral basis and acceptance of the right to end one’s life as an act preventing further suffering. Consequently, an innate understanding of Craig Ewert’s case in Ã¢â‚¬Ë œThe Suicide Tourist’ will provide insight into judging the morality of his actions. The Suicide Tourist is a compelling and moving documentary that narrates the last days and eventual assisted suicide of Craig Ewert. The documentary raised pertinent questions about the quality of life and the moral precinct of ending one’s life (Fuchs, 2010). To this end, Craig articulately posed strong and logical arguments regarding his decision to end his life. Craig was a 59 year old American citizen who relocated to England with his wife. As a professor of Computer Science, and his wife enrolled for a PhD in Law, things were going quite well until Craig was diagnosed with Lou Gehrig’s disease, also known as ALS ( Fuchs, 2010). The condition was a neurological terminal disease that would rapidly waste away his motor functions. To this end, he was given at most five years to live. However, 6 months after the diagnosis, Craig’s health had rapidly deteriorated to the po int that he could not walk, swallow food or breathe on his own without a ventilator. At this point, Craig decided to end his life and avoid a prolonged painful suffering and inevitable death. Upon discussion with his family, they came to accept that he was suffering and acknowledged that his death was imminent. Ultimately, Craig family supported his wishes to end his life. To this end, Craig sought the services of Dignitas clinic in Switzerland. The clinic offered suicide assistance to terminally ill patients that were faced with an inevitable death after prolonged pain and suffering. At this point, it is important to note the facts that led Craig’s decision in choosing to end his life rather than wait for his inevitable death. In his own words, Craig noted that his degenerative state would render him paralyzed without any functions of his motor functions. He knew that he would be essentially trapped in his own body without the luxury of being able to communicate or even move any part of his body. Consequently, he was aware that he would be trapped in his own body just waiting for death. To this end, time was of the essence since he had to solely partake the lethal dosage that would ultimately end his life. Furthermore, Craig asserted that he was not tired of living but was tired of the disease. In addition Craig delved in the moral concern raised over assisted suicide and its judgement based on

Skilled Nursing and Continuing Long-Term Care (SLP) Essay

Skilled Nursing and Continuing Long-Term Care (SLP) - Essay Example People go to SNFs when they need assistance with their medical treatments. These patients are mostly on respirators, feeding tubes, or a variety of other problems which need medical treatment. SNFs are the second choice after hospitals as these patients are treated fully in the hospitals but need constant care and assistance. The nurses in SNFs are trained professionally in dealing with patients and medicines. They provide patients with 24 hours care but these facilities are smaller than normal nursing homes (Rosdahl, 2008). The advantages of SNFs are that they are much smaller than hospitals or regular nursing homes which mean that the patient would get full attention and would be easily able to call the nurses for their needs. If the patient is not satisfied with any part of the facility, it will be easier to reach to the social workers and a solution is given immediately. SNFs are also more focused towards rehabilitation and healthy living with activities such as regular physical therapies, occupational therapists visiting, and speech therapies for patients who need it. They also take care of the emotional, social, and spiritual well being of the patient. Most importantly SNFs have nurses that provide patients with the direct care. They have a professional team of individuals that belong to different fields such as nurses, therapists, physicians, social workers, etc. They provide the patients with the needed treatments and are available all the time (Rosdahl, 2008). There are some disadvantages and dangers to the use of SNFs which are recently greatly developed. These disadvantages are due to the complex and deteriorating system of long term care in the U.S. Many patients go directly from Intensive Care Units to SNFs where they need critical care but because the nurses are paid lesser, their efficiency levels are lower, and that affects the care given to the patients. SNFs have dangers such as medication errors, falls, and spread of infections. There

Paintings are a reflection of religion Essay Example | Topics and Well Written Essays - 750 words

Paintings are a reflection of religion - Essay Example The essay "Paintings are a reflection of religion" discusses the ways several arts works, particularly paintings, have reflected religion or religious situations.Artistic creations, particularly through paintings, are therefore significant for scholars of diverse endeavors. In the study of expressive symbolism the humanist and the social scientist find common ground. According to Trotter â€Å"the themes of religion have provided the content of painting in the West. In gallery after gallery, the great themes of religion are the subject matter of the paintings. The Louvre in Paris, the Prado in Madrid, and even the Hermitage in Leningrad, display countless paintings of the Annunciation or the Crucifixion or the Resurrection.† In this regard, this essay aims to proffer the ways several arts works, particularly paintings, have reflected religion or religious situations. The discourse would present a comparison of how the works selected were different or similar in some elements t hrough concrete examples. The first inquiry is the rationale for painting religious themes. According to Trotter (1987), â€Å"in great periods of painting, such as the Renaissance in Europe, the wealthy who could afford to hire artists often subsidized major religious works as appropriate to the scale of their own palaces and as gifts to religious institutions† (par. 2). This is the reason why Leonardo da Vinci painted â€Å"The Last Supper† in 1498. Esaak (2010) averred that â€Å"his employer requested him to do so. Leonardo worked for Ludovico Sforza.

Nursing Care of People with Substance Related Disorder and Dual Case Study

Nursing Care of People with Substance Related Disorder and Dual Diagnosis - Case Study Example Initially he liked drinking with his friends but over past few years, his drinking has become quite escalated to the extent he is alcohol dependent in order to cope with daily cores. His convulsive consumption of alcohol is very pronounced, since he says that normally he takes a couple of beers in the morning and ends in the evening by consuming two or three bottles of wine and some mixers. Joe also appears to be very depressed and hopeless as he explained that he was feeling very low and regrets about having lost the only things that matters to him. Looking at his medical history, he appears to have lost considerable weight, which he explains by saying that he does not like eating, and he lacks appetite most of times due to nausea. It appears that Joe is in need of nursing care of people with substance related disorder and dual diagnosis. Dual diagnosis refers to the comorbid condition of a person who is suffering from a substance abuse problem and mental illness (Elder, Evans & Niz ette, 2009). High-risk alcohol consumption is not a problem that affects Joe alone, but it is prevalent in Australia, with about 3200 people dying as a result of excessive alcohol consumption and around 81000 people being hospitalized annually (Australian Government, 2011). Moreover, the Australian community incurred approximately $15.3 billion in 2004/05 from alcohol-related social problems (Australian House of Representatives, 2010). Assessment: Biopsychosocial assessment It involves interview or interviews combined with physical and psychological examinations that are aimed at gathering all the information related to physical, psychological, and social issues that may be affecting problems such as addiction, emotional and personality difficulties (Myers & Salt, 2007). Joe, in his late 20s, appeared to have all signs of a late stage alcoholic developing into alcohol withdrawal. He looked sweaty, eyes dilated and his hands were trembling badly. His blood/alcohol level was at that m oment low. His nose and cheeks were red with tiny spider veins and when asked to extend his hands out in front, they were very tremulous. He looked more of a featherweight person with a distended abdomen. He scored high on the CAGE assessment test and did not have other drug substances in his system. Mental health status assessment Mental health assessment helps a healthcare practitioner to get the overall picture of how well a patient feels emotionally and their ability to think, reason, and remember (Fabricius, Langa & Wilson, 2008). He appears to have a memory lapse, as he cannot remember people close to him - he kept confusing their names. His thinking was relatively slow, and the speech was somehow slurred. It was apparent that he had lost control of his drinking and now his drinking has escalated. He was confused and depressed by his situation. The divorce and custody of his child appear to have added hopelessness and misery to his predicament. For most of the time, he was fee ling guilty and worthless for losing interest in things that were important in his life. His sleeping habit is quite troubled since he has to take alcohol in order to sleep. Substance use history Substance use history helps a doctor to assess dual diagnosis patient history of how they have been abusing substances, for what given timeframe and

Ethic Challenges Essay Example | Topics and Well Written Essays - 250 words

Ethic Challenges - Essay Example The current elderly population is as a result of the boom in births between the year 1946 and 1964. The medical services at that time were excellent and consequently many children born survived. A requirement for more healthcare providers and services emerges for rationing health care services to serve the sick population (Raingruber, 2014). The legislature must embrace rationing soon to ensure maximum utilization of the available resources. Otherwise, the federal government must spend more in employing more providers and procurement of more equipment that may consequently suppress other sectors in the state. The American healthcare services should be available for all its citizens. The American population comprises mostly Judaism and Christians who value life as a precious gift (Kelly, Magill, & Have, 2013). The medical ethics state that the nurses should offer the best healthcare services to the patients in their hour of need (Eileen, 2013). The nurses and the patients who already have insurance covers, however, may get the universal health care slogan challenging since it will compromise on the quality of the services. The increased population that requires medical services will stress on the limited available nurses and medical equipment. However, the government can implement the universal medicare by budgeting more on the equipment and

Introduction philosophy Essay Example | Topics and Well Written Essays - 750 words

Introduction philosophy - Essay Example One of the critical condemnations of Existentialism has been that it is so much atheistic that the existentialists argue that God does not exist in the world. However, Sartre convincingly purports that existentialism is simply not that, and it is important to realize that, according to the existentialists, it does not matter if God exists or not. â€Å"Existentialism,† Sartre makes clear, â€Å"is nothing else than an attempt to draw all the consequences of a coherent atheistic position. It isn’t trying to plunge man into despair at all†¦ Existentialism isn’t so atheistic that it wears itself out showing that God doesn’t exist. Rather, it declares that even if God did exist, that would change nothing. There you’ve got our point of view.† (Sartre, 51) According to him, it does not mean that the existentialists believe that God exists, but rather they think that the problem of the existence God is not the issue here. Therefore, it is impor tant to realize existentialism as optimistic and as a doctrine of action. It is also fundamental to distinguish between the despair of the Christians and that of the existentialists, and the arguments of Sartre have great implications with regard to the existentialist understanding of human nature and the nature of vale. One of the basic arguments of the existentialists has been that there is no human nature, in view of the fact that there is no God to conceive it and the philosophy of Sartre should be realized as an attempt to draw all the consequences of a coherent atheistic position. Therefore, the quotation given here has great implication in realizing the fundamental philosophy of the existentialists with regard to the nature of human beings. Existentialism has been charged with dwelling on human degradation and neglecting the gracious and beautiful, the bright side of human nature. However, Sartre offers a convincing explanation of how

Immigration citizenship Essay Example for Free

Immigration citizenship Essay There are laws defining citizenship and laws stipulating the conditions for non citizens. In most cases, there is freedom of movement from one country to another for various reasons. Illegal immigrants are those who happen to be in another country unlawfully. California records the highest numbers of illegal immigrants, most having been lured by the search for better jobs. There has been an argument against these immigrations based on the fact that they seem to be a strain on the available public amenities. A clear example is how a slight reduction in the price of tomatoes would see illegal immigrants flock into the US. The fight to ban immigration is toughening as times went on in the US where most opponents argue that the move should be kind especially to kids who should not be forced or fully evicted from school. Some republicans think it may not be fair to deny immigrants their civil rights. (Borjas 220). This paper focuses on the enforcement of immigrants’ laws and the negative effects of the laws in the United States. Most of the United States migration laws are not based on equality, respect for individual rights and fairness. Their restrictions are based on crude and arbitrary utilitarian calculations of the relative costs that are offered by immigration groups of the United States society. There is also a strong misconception of the United State national Sovereignty. This serves historically as a justification for border restrictions which accelerates the conflict between the liberal theory and immigration exclusions. (LeMay M. C., xxxiv) Despite the fact that the United States recognizes the interstate travel right; they have completely refused to acknowledge the right of immigrants to cross national boundaries. The Supreme Court has put a boundary between its citizens under the new constitution. According to the constitution, the non citizens lack any rights for entry in the country. The disabled who are protected under the Disabilities Act also face discrimination in immigration. They are denied entry being regarded as inadmissible â€Å"aliens† who cannot be allowed to enter. Racial discrimination has also been entertained in the Unite States immigration history whereby immigration laws in the U.S. have punished people of a different color. As Puerto Ricans, we have experienced racial hatred often transferred from citizens of United States to the immigrants who share similar ancestries.   (LeMay M. C., xxxiv) The United States have complied with the color blindness laws that are demanded with the U.S. However in Supreme Court, non citizens are disproportionately restricted from entering the country. The culmination of this is the creation of tension with the nation stated commitment equality under the law. There is also an ignorance of laws that are protective to the poor, disabled, and HIV positive and racial minorities even under the U.S. immigration laws. It has been realized that there are no moral jurisdictions in keeping these groups out of the United States. Records have also shown that racial hatred transfer from citizens in United States to the immigrants who share similar ancestries. (LeMay M. C 26) Several states have enacted laws that show no mercy, even for immigrants with steady jobs, deep community roots, a history of paying taxes and children who are citizens. Undocumented and lawful immigrants have fewer rights compared to the citizens of the United States. Lack of equal rights extends to exploitation in the secondary market, low wages and very few legal protections. There is also a racial caste system which cannot be reconciled with the liberty and equality. The United States immigrants’ laws also do not cater for moral migration policy. Churches and religious leaders have criticized the authenticity and morality of modern immigration policies. The immigration laws should be treated as humanitarian way rather than being punishable to the immigrants. Despite the efforts to violate the immigrants’ laws on moral grounds, the government has refused to change the immigrants’ laws to satisfy these basic moral imperatives. The rights of the individual immigrants have been historically trumped at the expense of the nation-state rights. The ability of people to move comfortably together with their family which is an ultimate freedom and fundamental for human beings has been denied. (Johnson K.R.71)   Immigrants have also been discriminated on acquiring educational benefits. There has been a debate on whether to provide education benefits to the illegal immigrants over years in the nation. The federal courts have used the Welfare Reform Act to assist the immigrants’ access educational benefits. However portions of the proposition 187 advocates for the denying of illegal immigrants as well as harsh treatment to those suspected being illegal immigrants This is based on the argument that there happens to be a lot of American citizens without proper documents and the use of documents to verify whether one qualifies to access education. Majority of the opponents of the ban however still feel that the current number of illegal immigrants in school is not yet a burden or an issue of concern to warrant such crude measures. It is believed that the cessation of government support to immigrant’s education would go along way in ensuring that illegal immigration is reduced by a large magnitude. This is attributed to the fact that any form of gain acts as an incentive to the immigrants (Haines Rosenblum 133)Immigrant workers have been negatively affected by the immigrants’ laws in some states in America. Oklahoma, which has one of the toughest new laws, now prevents illegal immigrants from getting state services. It also requires employers to verify whether new workers are legal, gives people a way to sue companies that hire illegal immigrants, and makes it a felony to transport, harbor or conceal an illegal immigrant.   The enforcement of the law has been so harsh to the illegal immigrants. Simple humanity is the character which has been lacking and recognition that the vast majority of those affected do not have any malicious intent. The immigrants usually does not come United States so that they can be robbers but to improve their lives through hard work contrary to how they are treated. Inhuman treatment is given to them where families are uprooted, and parents are separated from their kids. (Johnson K.R.29)Legal residents and citizens are also hurt by the current immigration laws. This mostly happens where spouses, parents or children are illegal.   Their relatives are the ones who are placed at risk for harboring them at their homes or transporting them to church. Oklahoma Hispanic groups estimate that around 25,000 people left the state after the law was approved. The number of students who attended School dropped, workers disappeared, church attendance shrank and most Latino businesses lost customers.   There are several reports that shows police in some places target Hispanic drivers for roadside stops and document checks. This has forced citizens to be carrying passports or birth certificates to avoid being jailed and other forms police harassment. (U.S.A.Today 2007)Business organizations have also been negatively affected by the current immigration laws. Employers complain that they’re being asked to become immigration police with imperfect tools. In Oklahoma there was a study which predicted that the current law could cost more than $1 billion in a year the states economy. All firms that specialize in finding new locations for businesses said some companies have removed Oklahoma from their lists. (U.S.A.Today)   The supporters of current immigration laws include corporate interests that profit from cheap foreign labor, ethnic lobbies seeking to increase their political base, and religious activists, humanitarians, and civil libertarians who focus on human rights and other ethical concerns. Opponents include non-European immigrants as a threat to American culture, environmentalists who dread immigration-fueled population growth, and labor advocates who fear that immigration is taking jobs from U.S. citizens and depressing U.S. wages. On political spectrum, free marketers square off against cultural conservatives. The federal immigration law could be highlighted as hypocritical and ineffectual it has been passed to ensure that there is cheap labor in the country but on the other hand, the nation does not want immigrants. The united states have taken great steps trying to enforce the U.S border laws but it has failed to achieve the intended goals. Even with the current immigration laws, the nation is still insecure and the immigrants faced different social, economic and political challenges. Works Cited: Borjas G. Heavens door: immigration policy and the American economy. Princeton  University Press, 2001 190-250 Haines, David W Rosenblum, Karen Elaine. Illegal immigration in America: a    reference handbook. Greenwood Publishing Group, 1999,133 Hirschman C, Kasinitz P and DeWind J. The handbook of international migration: the American experience. Russell Sage Foundation Publishers, 1999, 360-370 Johnson K. R. Opening the floodgates: why America needs to rethink its borders and

Story Titled Life Is Beautiful English Literature Essay

Story Titled Life Is Beautiful English Literature Essay Indeed life isnt easy but who said it was going to be easy? Its a road full of ups and downs and as we call it a road, we should know that bumps are bound to be there. For some its a little bumpier than others but then thats called life! However, its unfair to complain about things we dont have or have lost without appreciating all that we got in return but in the hassle of this busy life we all forget to thank the Almighty for whatever he did give us. What I at times find ironic is that were too busy to appreciate what we have, yet have ample time to complain about what we dont have! Every day I get up early complaining about why do I have early morning classes and why cant my classes just start at 12 everyday and end in the evening? And then on those days when my classes start in the afternoon and linger on till evening, I find myself whining how the teacher ruined my perfect evening. And its not only me, everyone I come across is complaining about one thing or the other. Jumping out of the bed, I look around and find hundreds of things that could have been better but cant seem to spot the best items! I open my wardrobe and cant seem to find something perfect even though its overloaded with clothes already! I spend my day cribbing about things, how the teacher took a surprise quiz, gave two assignments at a time which are due tomorrow, gave less marks to me on my project and more to the one who copied off the internet and it goes on! I keep venting out with my friends all day, at times complain to my mom who just keeps saying hmmm hmmm to every problem and then I complain (to myself) how shes not bothered to solve my issues without thinking how shes at least giving time to listen to what I have to say. Most parents today dont even do that! And maybe shes not intervening to give me more space and make me independent! While Im complaining about a hundred things around me, I come across all types of people from all ages and phases of life who arent content with what life has given them. Some whine about being fat, while others are wearing full sleeves and layers of clothing to hide themselves because they are anorexic. Some arent happy with their short hair, while others complain their long hair are such a mess and difficult to handle and then we find those who grumble about being short while the rest are shy of being tall! And amidst all this, we hear the clichà ©d statement, Oh I would be the happiest person alive if I had your hair, figure or height. And we all know nobody is the happiest person because its human nature not to be content with what you have, one keeps asking for more. The day ends and I tell myself how everything is unfair. I close my eyes hoping tomorrow will be better and its the same! Life will continue to be unfair until I change my approach! And then one day I change the way I look at things around me only to realize that everything is just so beautiful! I get up early morning and see the pleasant weather in Islamabad and the sun shining through the clouds, I open my wardrobe and thank Almighty for the extravagant wardrobe that I have and pull out a funky dress to wear. I spend my day appreciating the small blessings in life and realize how a positive approach makes life easier for me! I get done at whatever time and spend time with friends. With them I realize I have people to lean on to, to enjoy with, to laugh with, and to have fun with! Spending time with them relaxes me, I get to be myself without the fear of being judged or criticized. They make me realize how loved I am and how beautiful life is with their presence. After spending a good time with friends, I rush home! In between if my mom calls to find where I am, instead of cribbing about how shes always pestering, I feel proud of the fact that I have someone at home, who worries about me till, I get back home safely, who longs to spend time with me, whos ready to listen to my stories. This thought makes life even more beautiful! Then after giving a short update to my mom, I log on to the internet quickly to catch my best friend online whos sitting at the other corner of the world, waiting for me to come online everyday and give her an update, which she listens to with keen interest! And if Im busy and cant update her, shell make sure I do that! In case I start to complain how shes so far away from me, I stop right there and thank Almighty for the fact that at least shes with me if not by my side. Needless to say, a best friend is very important in life. You may have lots of close friends who you can hang out with or call at any hour of the day, but if you dont have that one best friend who feels the same about you, you will be alone at one point or the other! The reason why they call this relationship, best friend forever is because even when you dont know where youre going, you know theres someone with you and youre not heading alone! They say, love may fade with the season but some friendships are year round. Try to find such friendships that dont leave you even when your shadow disappears. All in all, in todays busy life we are too caught up with things to enjoy the simple pleasures life has to offer, which we fail to notice. Take out time to enjoy the rain and sip a cup of coffee while watching the rain pour down. Watch a small child play, listen to the songs that take you back to the time you first heard them and you will realize what you have been missing on in the hassle of this busy life. Look at the beauty of relationships like friendship and love and stop taking them for granted to find out we are left with a very few to cherish. Weve started living in a world where fame, glamour and money means everything and the child inside us is too scared to step out of this world! In times like these you need to step outside and clear your mind and open your heart and think about all what you have! Remind yourself of who you are and where you want to be? What do you really want to have materialistic things or friendship and love which will last a lifetime? Sometimes you will really have to put an effort to find yourself, but you will eventually! Stop wasting life complaining and whining about whats fair and whats unfair and what went wrong and what you dont have! Life is too short to spend it like that. Just look at what went right and whats good around you. Appreciate the nice things around you and realize everyones life has ups and downs and bumps, but its still beautiful at the end of the day! Make friends who are true at heart and accept you the way you are, who dont judge you and who you can be completely at home with. In a life where you cant choose your family, you can definitely choose your friends so choose them wisely and then you will realize life isnt that bad at the end of the day. And while you are at it, capture all the beautiful moments in your life in a picture so that you can cherish them forever. Cameras are one of the best inventions, they help us capture moments in the form of pictures that tell us more about ourselves than we know, they take us back to the long journey we have taken, the loved ones we have around and those we have lost on the way! If you can try to bring those loved ones youve lost, back in your life and if nature came between you and them then cherish what you have for now. Life is incomplete without family! No matter how successful you become, how many friends you make, or where you go in life the importance of family remains the same as it was when you were a baby. And as gossip girl says, when it comes to family, were all still children at heart no matter how old we get we always need a place to call home because without the people you love most you cant help but feel all alone in the world!

Abercrombie and Fitch Analysis

Abercrombie and Fitch Analysis 1. Introduction The following report explores the company Abercrombie Fitch within its US and UK market. Key external factors have been explored such as PEST, SWOT, TOWS and the companies competitors, as well as Porters Generic strategies and Ansoff Matrix. SMART Objectives have then been formulated considering all of the above factors and then a Strategic Plan, Implementation Measurement of each SMART Objective has been created. 1.2 Company Background Abercrombie and Fitch were founded in 1892 by David T Abercrombie and offered prestigious sporting and outdoor clothing for males and females. Today the company is an upmarket US fashion retailer striving to offer their consumers casual luxury to the 18-22 year old market segment. The company has over 300 stores in the US and is also situated in the UK, Japan, Canada and Italy. They also have ongoing plans to expand into other foreign markets such as Asia in the near future. Abercrombie Fitch have three subsidiary sister companies consisting of: Abercrombie: very similar to the main brand but for children aged 7-14 Hollister Co: for teenagers 14-18 offering lower priced products to Abercrombie Fitch but very similar in style Gilly Hicks: offering lounge wear, underwear and a body care range for people aged 18+. Abercrombie Fitch also had a subsidiary company called Ruehl No.925 which offered clothing products to the 25+ age segment, however the store closed at the beginning of 2010 as it did not take off. 2. External Analysis- PEST Factors Table 1: PEST 2.1 Political/Legal Import Duty: As Abercrombie Fitch manufacture their products within the USA and Asia, products that are imported into the UK accrue an import duty. Import duty is calculated on the type of goods, their value and the country of origin. (Business Link 2010) If the product is made up of 20% or more of parts from other countries then this has to be stated to the countries customs as this may affect the price of the import duty. Labelling: As Abercrombie Fitchs products are imported from the US to the UK the company needs to ensure that all their clothing products meet the UK labelling requirements stated in the Textile Products (Indication of Fibre Content) Regulations 1986, to ensure that they are in accordance with the law. Employment law: The UK has very strict employment laws against discrimination. Abercrombie Fitch were recently faced with a law suit in June 2009 when an employee was allegedly told that her prosthetic limb was not in accordance with the companies look policy. The employee aimed to sue the company for  £20,000 for discrimination against her disability. It is important for Abercrombie Fitch and their employees to be aware of UK legislations as high profile law suits could affect their image leading to bad publicity. 2.2 Economic The Recession: Although some reports may state that the recent recession may be drawing to an end, Abercrombie Fitchs latest Fiscal-fourth quarter earnings (Talley 2010) paint a different picture as they fell 31% (Talley 2010) due to the continuing decline in their sales. This is due to the company not being prepared to reduce their prices during the recession, forcing their customers to look for cheaper competitors (see Competitor Audit for detailed list of competitors). UK Pricing: Abercrombie Fitch are constantly striving to maintain and promote the prestige image they have successfully created in the US in the UK. However when the UK flagship store in London opened in 2007 the company was criticised for over pricing, as the products cost double those offered in the US stores. This could have had a major impact on the companys success in the UK. However, so far they have found that their consumers have had strong brand loyalty to them and have been willing to pay the price for the products. Although as mentioned above, the companys earnings have been affected by the recession. 2.3 Socio-Cultural Sexual Imagery: Over the years Abercrombie Fitch have been attacked about their sexually explicit advertising within their advertising campaigns and quarterly catalogue. It is against many different religions values and beliefs for example the Muslim religion to show sexual or naked imagery within advertisements. Therefore Abercrombie Fitch need to be aware of the different values and beliefs different communities and religions have in order not to offend anyone. Market research should be undertaken as to what the best form of advertising is for any new campaigns and to determine what type of imagery should be used. However in many westernised countries, shock advertising works well and this is what they use. The company strives to be different and stand out in any which way they can. Ageing Population: With increasing life expectancy and an aging population prominent across the world, it is unwise for Abercrombie Fitch to continue into their future just focusing on consumers aged 18-22. With the recent failure of their high end brand Ruehl No.925 which focused on consumers aged 25-35 a strategy to re-brand and reinvent Ruehl may be a wise decision for the company. 2.4 Technological Internet online purchasing: With the ever increasing popularity of the internet and consumer online purchasing, it has meant that Abercrombie Fitch have been able to advertise their products to consumers via their website and also allowing the consumer to purchase products, if they wish to, around the world. Online advertisement is an excellent way to catch a younger target audiences attention. Improvement of Transport: Transport has changed dramatically over the past 50years. Roads have improved and with many more flights take off each day from large airports, companies are seeing quicker delivery times for products that are sent by sea, road and air. This is good news for Abercrombie Fitch as their products are reaching consumers quicker. As the companys products spend a lot of time in transport, some of the manufactured goods are imported from Asia then dispatched around the world to their many stores. 3. External Analysis- Competitor Audit As Abercrombie Fitch are situated in many different global markets the following competitor audit will focus on Abercrombie Fitchs main competitors in the UK and the US. 3.1 US Competitors: 3.1.1 American Eagle Outfitters American Eagle Outfitters is Abercrombie Fitchs main competitor in the US. Like Abercrombie Fitch they target 18-22 year olds, offering young fashionable products to their consumers. They have a larger range of products than Abercrombie Fitch but are not seen to be as prestigious. Unlike Abercrombie Fitch, some consumers find the American Eagles shopping experience much more pleasant, as the music is quieter and there is more lighting. The company recently opened a store in the UK in London. 3.1.2 Aeropostele Aeropostele is cheaper than Abercrombie Fitch, however it is still seen as one of their main competitors as they target the same market segment. Like American Eagle they have a large range of clothing products and accessories for the male and female markey which Abercrombie Fitch do not offer. 3.2 UK Competitors: 3.2.1 Jack Wills Like Abercrombie Fitch Jack Wills target segment is 18-22 year olds. The company call themselves the University Outfitters and often situate their stores in University towns. Although Jack Wills call themselves this name under 18s are also found to be keen Jack Wills wearers. However the company do not have a strong market share in the UK as they are seen to offer, like Abercrombie Fitch specialised clothing. 3.2.2 Urban Outfitters Urban Outfitters offer branded clothing to a unique market. Unlike Abercrombie Fitch they offer edgy, different styled fashion products to their competitor, targeting the same age segment. Urban Outfitters is a very popular US company and is very up and coming in the UK in London. 3.2.3 Hollister Although Hollister is a sister company to Abercrombie Fitch, there seems to have been some inter-company competitiveness in the UK. Abercrombie Fitch have only one store in the UK situated in London whereas Hollister have ten stores situated around the country. Although in the US Hollister targets 14-18 year olds, many older people in the UK have been wearing the brand due to accessibility of the store, as travelling to London to purchase Abercrombie Fitch clothing is not an option for some people they choose to wear the next best thing which is clothing from Abercrombie Fitchs sister company Hollister. 4. SWOT Analysis 4.1 Strengths Strong portfolio of brands other than the main Abercrombie Fitch brand appealing to consumers aged 9- 24 Annual Abercrombie Fitch Challenge which raises money for charities and organisations, raising their profile Sponsor of the Elite Racing Team In 2007 offered $75,000 scholarships to the National Society of High School Scholars Expansion plans in Canada, Europe and Asia The ability to capture 18-22 year olds attention and condition them into wanting the brands products In 2007 the company had a 2.3% market share of the US clothing retail market which put them at 3rd largest market share. In 2008 Abercrombie Fitch started modifying and upgrading their information systems 4.2 Weaknesses Money being lost to counterfeit products Company portrays a sexual image, this is not acceptable in some countries and societies Look Policy often seen to be too strict by employees With the recent closure of Ruehl No.925 there is no longer an Abercrombie store that appeals to consumers aged 25+ Expensive prices in the UK compared to US Many law suits have been seen due to Discrimination Many of the loyal customers feel that too many people are now wearing the brand and it is starting to lose its prestigious image The recent upgrading and modification on information systems within the business is a long process and could affect day to day running of the business 4.3 Opportunities Celebrity endorsements Increase brand awareness New range of products for pre 9 year olds Reinvent Ruehl No.925 and recapture the 25+ market segment Increase market share Increase sales outside of the two main selling seasons of August and November/December Completely new product launch Female jewellery Recapture prestigious image with new range Larger sizes Male and female watches Introduce real looking models (models sized UK 12+) as it is not how the clothes look on the individual, it is how they make the individual feel In store music album available to purchase Change shopping experience to include, more lighting, quieter music, clothes more readily available Completely rebrand company image from casual to smart wear e.g. suits Expansion into Eastern Europe 4.4 Threats Threat of substitution due to high prices Import taxes may rise Piracy in foreign waters, potential threat of loss of stock Economical/political change in countries in which Abercrombie Fitch operate Law suits against company for example acts of discrimination Exchange rates could affect companies profitability Change in fashion trends The availability and price of raw materials could affect the cost of manufacturing Due to global warming unforeseeable weather changes could affect consumer preference on products 5. SWOT to TOWS Table 3: SWOT to TOWS Internal elements External elements Organisational Strengths Organisational Weaknesses Strategic Options Environmental Opportunities (and risks) Strengths into opportunities: Strong portfolio of brands other than the main Abercrombie Fitch brand appealing to consumers aged 9-24. Therefore Abercrombie Fitch have the brand power to be able to introduce other product ranges into the existing markets Annual Abercrombie Fitch Challenge which raises money for charities and organisations. The Annual challenge could be made bigger, therefore raising more money for charities. The Annual event could even be brought into other countries in which the company are present to raise money for their charities Sponsor of the Elite Racing Team, this is not widely known that they sponsor the team. Therefore awareness could be increased thus enhancing brand awareness of the company In 2007 offered $75,000 scholarships to the National Society of High School Scholars. Scholarships could also be offered in other countries in which the company are present in to similar schools Expansion plans in Canada, Europe and Asia means that profits are to increase as well as brand awareness The ability to capture 18-22 year olds attention and condition them into wanting the brands products. Abercrombie Fitch have the ability to condition their customers into needing their products, therefore if a limited edition range of products were to be realised, consumer would respond to this well In 2007 the company had a 2.3% market share of the US clothing retail market, thus making them the 3rd largest market share in the US. Having the 3rd largest market share in the US gives the company the opportunity to strive to have the second largest or even beat the Gap and have the largest market share. Abercrombie Fitch should also look to increase their UK market share as currently they are not seen to be strong competition to UK brands In 2008 Abercrombie Fitch started modifying and upgrading their information systems. This therefore means that the company will soon have stronger information systems thus meaning smoother and easier running of the company Weakness into opportunities: Money being lost to counterfeit products. Abercrombie need to ensure that all products have copyright and anyone who counterfeits their products have a law suit brought upon them Company portrays a sexual image, this is not acceptable in some countries and societies, therefore Abercrombie could look towards toning down the sexual imagery within countries and societies that find this offensive Look Policy often seen to be too strict by employees. The company should therefore hold in store meetings to gather information as to what the employees find strict about the policy, then this should be raised in the Annual conference With the recent closure of Ruehl No.925 there is no longer an Abercrombie store that appeals to consumers aged 25+. Therefore information by the means of market research should be gathered from consumers as why they felt the brand failed. As well as information from store staff and stakeholders. The company could then formulate strategies to rebrand Ruehl No.925 thus penetrating the 25+ age market once again Expensive prices in the UK compared to US. Consumers are currently prepared to pay the higher prices that are at present in the UK, if the situation changes then the company should investigate the price of importing the clothes into the UK against the price they are charging and the profit that is being made. If profit is high then the company could look towards lowering their UK prices Many law suits have been seen due to discrimination. Increased awareness should be made about discrimination within the work place and more minority groups should also be introduced into the company. Many of the loyal customers feel that too many people are now wearing the brand and it is starting to lose its prestigious image. Therefore a new prestigious range could be introduced to encourage said consumers back to the brand Environmental Threats Strengths used to minimise threats: Threat of substitution due to high prices. However one of Abercrombie Fitchs strengths is that they have the ability to catch their target audiences attention and make the consumers feel they need the products Import taxes may rise. However the company are constantly expanding therefore profits should rise thus meaning if import taxes should rise it should not affect the company substantially Change in fashion trends. As Abercrombie Fitch have a strong market share within the US, it would be wise to assume that they have an excellent team of fashion forecasters that would be able to foresee this potential threat. This strength can also be used for the threat of, due to global warming unforeseeable weather changes could affect consumer preference of products Strategies to deal with weaknesses and threats: Competitive pricing should be brought in to reduce the threat of substitution due to high prices Import taxes may rise. As mentioned in the previous box, if import taxes do rise then the company should be okay as they are continuing to expand thus increasing profits, which overall should even out the rise of import tax if it should occur Law suits against company. Abercrombie Fitch need to ensure that the company is always running professionally to ensure that further law suits do not arise Exchange rates could affect companys profitability. The company need to be constantly aware of exchange rates and understand that stock being sold in an unstable political and economical market could lose value The availability and price of raw materials could affect the cost of manufacturing. Therefore Abercrombie Fitch need to ensure they are obtaining their raw materials at the best price available 6. Porters Generic Strategies Diagram 1: Abercrombie Fitch and Porters Generic Strategies Abercrombie Fitch now Focus Abercrombie Fitch for the future Middle of the Road Differentiation Cost Leadership Porter (1980) identified four types of generic strategies for a company to be competitively successful. The four strategies consisted of Cost Leadership, Focus, Differentiation and Middle of the Road. Abercrombie Fitch are currently using the generic strategy of Focus as they have a small range of clothing products focused on a specific market segment of 18-22 year olds. For the future the company should aim to move not entirely away from focus but slightly towards Differentiation, thus enhancing their products durability and perception 7. Ansoff Matrix Table 4: Abercrombie Fitch Ansoff Matrix Current Products New Products Current Market Male and Female : clothing swimwear belts rubber flip flops leather flip flops Female: classic scarves handbags signature totes signature scents, 8, Classic, 41 (perfume) and Wakely Male: boxer shorts underwear necklaces bracelets signature scents, Fierce, 41 (cologne) and Colden Womens jewellery Male and Female watches Music C.D of in store music A range of male and female winter shoes Bags for males Pyjamas New Market Expansion into foreign market for example Eastern Europe Abercrombie Fitch catalogue in which products can be ordered similar to Next Directory or Littlewoods catalogue Products available in large department stores within the UK for example John Lewis, House of Frasier, Selfridges and Harrods. A range of smart male and female clothing products Hair care products Abercrombie Fitch bottled water Surf boards Male and female clothing for age group 25+ Larger sizes 8. SMART Objectives Abercrombie Fitchs SMART objectives run over the limited period from 2010-2013. In the world of Beauty and Fashion 3-6months would be considered a shot term objective. 12-25 months a medium objective and 36+ months a long term objective. This is a very different time frame to other types of businesses, as fashion and beauty trends move very quickly, usually with the seasons. Therefore companies such as Abercrombie Fitch need to be thinking quickly about fashion changes. The following SMART objectives are listed in hierarchy, with the first objective being the objective that Abercrombie Fitch should definitely consider proceeding with if they had to choose one. Given the present economic climate, it may be in Abercrombie Fitchs best interest to wait until the end of the recession is completely in sight before producing any new products as bringing out a new product is a high risk. SMART Objective Target Segment Risk 1) Introduce a range of womens jewellery complementary to the companies style of casual luxury, consisting of 15 pieces by 1st November 2010 Women aged 18-22, educated, with reasonably comfortable income Medium Risk 2) Launch a new prestigious clothing range to re-capture higher end income consumers by 1st may 2011 Men and Women aged 18-22, educated, with high income Low Risk 3) Trail introduction of larger UK womens sizes 12-16 for clothing products in London flagship store by 1st March 2013 Women aged 18-22, educated, with reasonably comfortable income, that could not shop at the store before due to the size Large actually being the equivalent to a UK 10 High Risk If objective 3 is successful then 4) Trial introduction of integration of 2 real models within advertisements and in store staff within London flagship store by 12th June 2013 Men and Women aged 18-22, educated, with reasonably comfortable income. The advertisements and new models will aim to attract real size women in the UK sizes 12-16 High Risk 9. Strategic Plan, Implementation Measurement of SMART Objectives 9.1 SMART Objective 1 SMART Objective Porters Strategy Market Segment/ Ansoff 1) Introduce a range of womens jewellery complimentary to the companys style of casual luxury, consisting of 15 pieces by 1st November 2010 Between Focus and Differentiation Women aged 18-22, educated, with reasonably comfortable income. New Product/Current Market Product The jewellery will be in the companies style of casual luxury, items such as beaded bracelets, necklaces and earrings will be designed in accordance with market research results and offered to consumers in store and online Price Market Skimming Strategy high price offered and only gradually lowered Place Products will be available in all Abercrombie Fitch Flag ship stores around the world and on website. If successful will be brought into all other stores Promotion Direct Marketing- television adverts, magazine advertisements, in store advertisement. Celebrity endorsement Physical Evidence The Abercrombie Fitch logo of the Moose will remain present Process Products will be sent from the manufactures to Head office then distributed to the Flag Ship stores around the world People Abercrombie Fitch already make male jewellery, therefore a female specialist will be employed and work alongside the male specialist in order to create male and female jewellery products that work in harmony Measurement Small targets should be set in order to ensure the successful completion of the Objective. As the objective is short term, monthly meetings should also take place to ensure targets are being met. 9.2 SMART Objective 2 SMART Objective Porters Strategy Market Segment/ Ansoff 2) Launch a new prestigious male and female clothing range to re-capture higher end income consumers by 1st may 2011 Focus Men and Women aged 18-22, educated, with high income New Product/ New Market Product A range of male and female clothes aimed at recapturing the wealthier consumers offering them a prestigious brand once again. Once market research has be undertaken then this will determine the types of clothing products needed. Price Pricing to reflect product differentiation- price will be higher than the standard brands products Place Products will first be launched in the flag ship stores around the world and then brought into all other stores if found to be successful Promotion Direct Marketing- television advertisements, magazine advertisements, in store advertisement. Celebrity endorsement Physical Evidence The Abercrombie Fitch logo of the Moose will remain present Process Products will be sent from the manufactures to Head office then distributed to the Flag Ship stores around the world People Ruehl No.925 employees will be interviewed and asked why they feel the brand failed. Constructive criticism will be taken away and applied to making the new prestigious range successful. A person with strong knowledge of prestige brands and turn around strategies would be useful Measurement Once market research has been undertaken a target should be set as to when the first designs will be available for viewing. Then more targets set as to when the collection will be finished. Monthly meetings should be undertaken to ensure that targets are being met and to run through any problems that may arise that could affect the objective being met on time. 9.3 SMART Objective 3 SMART Objective Porters Strategy Market Segment/ Ansoff 3) Trail introduction of larger UK womens sizes 12-16 for clothing products in London flagship store by 1st March 2013 Between Focus and Differentiation Women aged 18-22, educated, with reasonably comfortable income, that could not shop at the store before due to the size Large actually being the equivalent to a UK 10 New Product/ New Market Product As well as the usual 0-10 UK womens clothing sizes being produced the company will also introduce sizes 12-16. These sizes are the most common female sizes in the UK and should be greatly accepted Price Market Skimming- high price offered and only gradually lowered Place The new sizes will be introduced into the UKs London flagship store. If found to be successful then new objectives will be set for the introduction of the sizes across the world Promotion Small in store advertisements within UK London flag ship store Physical Evidence The Abercrombie Fitch logo of the Moose will remain present Process Products will be manufactured then distributed straight to UK flag ship store in order to cut out the middle man (The US head office) Products will have to be checked in order to ensure that they are 100% before retailing People Someone with strong knowledge on female sizing in the UK Measurement Targets set and meeting undertaken to ensure that procedures are running smoothly to meeting the objective. In the first year 4 meetings will take place and then one every month in the years to follow until the object end date 9.4 SMART Objective 4 SMART Objective Porters Strategy Market Segment/ Ansoff 4) Trial introduction of integration of 2 real models within advertisements and in store staff within London flagship store by 12th June 2013 Between Focus and Differentiation Men and Women aged 18-22, educated, with reasonably comfortable income. The advertisements and new models will aim to attract real size women in the UK sizes 12-16 New Product/ New Market Product Introduction of real size models sizes 12+ within companies Marketing/Advertising campaigns and in store staff Price Price will be based on price of advertising campaign and cost of new in store staff Place Advertisements with real size models will be trialled in the UKs London flagship store. Real size models will also be hired alongside the skinny in store staff Promotion Large advertisements including real size models within direct marketing such as, magazines, television advertisements, internet and in store. As well as London buses Physical Evidence The Abercrombie Fitch logo of the Moose will remain present Process real size models casted for advertisement and for in store staff People Someone who can sympathise with the fact that clothes should not be about what you look like in them, but how you feel in them. And understand that not everyone is a size 0 model. Bring realism to the company Measurement Small targets should be set in order to ensure the successful completion of the Objective. As the objective is long term, 4 meetings will take place in the 1st year and then monthly meetings will take place in the second and thrid year to ensure targets are being met. 10. Conclusion In conclusion after considering Abercrombie Fitchs external environment as well as Porters Generic strategies and Ansoff Matrix, four SMART Objectives have been formulated and a Strategic Plan, Implementation Measurement of each SMART Objective has also been created. If Abercrombie Fitch should decide to implement any of the SMART Objectives suggested in the near future, then the current external environment should be examined as different situations may have arisen.

Free Essay: A Closer Reading of Hawthornes Young Goodman Brown :: Young Goodman Brown YGB

A Closer Reading of Young Goodman Brown Last year, in my final year of high school, we were assigned to read Nathaniel Hawthorne's "Young Goodman Brown."Â   At the time, I didn't read the story too closely and I missed much of the symbolism. However, upon reading it this semester, I now appreciate it much more because it brings the reader through a roller coaster of emotions and forces him to think introspectively. When it starts off, I felt suspense; his wife's urging him not to go set off emergency flashers in my mind. I could feel in my bones that something bad was going to happen. Once he had begun his "journey," the setting of that journey was once again pretty creepy. "He had taken a dreary road, darkened by all the gloomiest trees of the forest, which barely stood aside to let the narrow path creep through, and closed immediately behind" (376). I was fearful for Young Goodman Brown, and I was hoping that he would get to return to his wife, aptly named Faith. The fact that her name was Faith seemed symbolic to me. I made a mental note to analyze after I had finished reading, why Hawthorne had named her Faith. The surreal characteristics of the path and the forest he was in, only added to the suspense when he met his companion. Based on the description of this traveler, I came to the assumption that this was Young Goodman Brown in the future. I'm not really sure if that assumption is valid or not, but that was my initial response. I think it's interesting that my initial response is a supernatural one: a Back to the Future kind of response, where a person meets himself or herself in the future. This story gave me a creepy feeling, like a good horror story. The suspense of not knowing what was going to happen next, while all the while expecting something dramatic, quickened my heartbeat. Young Goodman Brown then meets his catechism teacher, which is symbolic of a person he assumed was very pious and automatically going to go to Heaven. It seemed to me that this story is all about hypocrisy, and how even the most pious-seeming people still have skeletons in their closet. This was later evidenced again when he finally got to the "altar" in the middle of the forest and he sees the spectacle. Free Essay: A Closer Reading of Hawthorne's Young Goodman Brown :: Young Goodman Brown YGB A Closer Reading of Young Goodman Brown Last year, in my final year of high school, we were assigned to read Nathaniel Hawthorne's "Young Goodman Brown."Â   At the time, I didn't read the story too closely and I missed much of the symbolism. However, upon reading it this semester, I now appreciate it much more because it brings the reader through a roller coaster of emotions and forces him to think introspectively. When it starts off, I felt suspense; his wife's urging him not to go set off emergency flashers in my mind. I could feel in my bones that something bad was going to happen. Once he had begun his "journey," the setting of that journey was once again pretty creepy. "He had taken a dreary road, darkened by all the gloomiest trees of the forest, which barely stood aside to let the narrow path creep through, and closed immediately behind" (376). I was fearful for Young Goodman Brown, and I was hoping that he would get to return to his wife, aptly named Faith. The fact that her name was Faith seemed symbolic to me. I made a mental note to analyze after I had finished reading, why Hawthorne had named her Faith. The surreal characteristics of the path and the forest he was in, only added to the suspense when he met his companion. Based on the description of this traveler, I came to the assumption that this was Young Goodman Brown in the future. I'm not really sure if that assumption is valid or not, but that was my initial response. I think it's interesting that my initial response is a supernatural one: a Back to the Future kind of response, where a person meets himself or herself in the future. This story gave me a creepy feeling, like a good horror story. The suspense of not knowing what was going to happen next, while all the while expecting something dramatic, quickened my heartbeat. Young Goodman Brown then meets his catechism teacher, which is symbolic of a person he assumed was very pious and automatically going to go to Heaven. It seemed to me that this story is all about hypocrisy, and how even the most pious-seeming people still have skeletons in their closet. This was later evidenced again when he finally got to the "altar" in the middle of the forest and he sees the spectacle.

Prophet and Tecumseh Essay -- essays research papers

It is believed that Tecumseh was born in 1768 in central Ohio. He was the second son of a Shawnee warrior who was killed at the Battle of Point Pleasant. In his dying breaths, his father commanded his eldest son Cheesuaka, to train Tecumseh as a warrior and to never make peace with the whites. Cheesuaka was good to his word and became an excellent warrior and a teacher. He grew close with his younger brother, and after their mother moved to Missouri he acted as a foster parent as well. Tecumseh was a model child, and although it is claimed that he ran in terror from his first battle, his courage never faltered from then on. Tall, muscular, intelligent, and highly charismatic, Tecumseh proved to be a master battle tactics and an excellent speaker. (Edmunds) Prophet was one of a set of triplets born just a few years after Tecumseh. Tenskwatawa, as he was first known was the only one of the three believed to have survived into adulthood. Part of this could be because, unlike Tecumseh, Tenskwatawa was a clumsy child who was unskilled in hunting and would never become a warrior. This was a serious faux paux for a young man in Shawnee society. Tenskwatawa lost his right eye in a hunting accident when he was young. As he grew older, developed a taste for whiskey and quickly degenerated into severe alcoholism. Despite his flaws, Tenskwatawa was devoted to Tecumseh, and the older brother acted as his protector. (Edmunds) Tenskwatawa’s life was filled with alcohol and despair when, he...

Effect of violent video games Essay

There are millions of people who play highly controversial games like Grand Theft Auto and other violence video games, realize that it is a game and do not do things they do in the game in real life. If people believe that video games cause behavior problems, they are underlying issues with the gamer himself, and not with the software, but according to American Psychological Association, almost ninety percent of kids between the ages eight and sixteen are addicted to video game especially the violent one. The average girls spends almost six to eight hour week’s playing video games which does not sound bad comparing to boys who spends an average of thirteen hours a week. Some parents reported that video games only describe virtual reality, and should not translate into real world problem. However, children are more likely to imitate the actions of a character with which they classify themselves with. In all violent video games, players are often required to take point of view of the shooter or perpetrator, which show a change of their behavior. Study shows that repetition increases learning and video games required repetition in order to master control characters movement. If the game is violent, then the effect is a behavioral practice for a violent activity. These children who are involve in playing violent video games are more aggressive than who are not involve with these game, which at some point of their life, they will get heart or might die because of their action. Recently, parents become unaware with their kids behavior in real life. Some of them let their kids do whatever they like to do like playing violent video games for long hours or watching brutal shows on television. Report by American Psychological Association â€Å"disagree that violent video games cause behavior problems, because the choices people make cause violent behavior. Video games, even the violent once, can be good experience. † But parents need to teach their kids those video games need to be separate from reality. The choices they make in their daily life have absolutely nothing to do with video games. In fact they may be able to take out any aggressions that they have on a video game, rather than go out and beat someone up, that what their parents believe, but what they do not know is playing video game frequently for long hours has a huge negative on kids because it feed their brain with aggression, violence, and fighting which creates problems such as poor social skills from kids to their parents and the outside world. Sociology studies shows that boys by the age of twenty-one had spend more than 10000 hours or more just by playing video games American Psychological Association wrote â€Å"97% between the age 12 to 17 in the US played video game†¦ top 10 out of 20 were violent. † USA today made study twenty years ago about sixty percent of American family had sat down as family dinners, same study last year the number drop down to twenty percent. Because kids are spending their times on video game, it creates huge problems such as poor social skills, poor grade in school, and live in hostile environment. Psychologist concludes, that video game is nature requirement activities, because it based on reward system and as human we try to be satisfied and achieved all requirements. For example, in video game Mafia 2, the character is required to rob bank which is the basic objective. But if the player kills all securities without triggering the alarm, the player will receive bounce. Since all players love to achieve more, they will do the mission, after completing the mission they will play it again in order to get the bounces. If parents are worried that their children are addicted to violent video game and spending so much time playing it, they should set limits, like playing video game for an hour after completing their homework, also try to encourage their children to play outside, and do other activity. Parents must check the Entertainment Software Rating Board (ESRB) to learn about the video game’s content and what age range it belongs to. Parents should strongly monitor their children about video games that they are buying, and from online games. Violent video games have been blamed for increase bullying, assaulting women, and school shooting, because violent games teach children that violence is way to solve problems and it is acceptable in this world. Studied showed that sixty percent of middle school children who played at least one video game that rated mature has hit, beat, and assault other students. Also it shows that students who committed this violence act were enjoying inflected pain and become less forgiving. For example, in Bully the character have to fight with teacher and other student in order to be popular in school. In other word, this video game encourages kids to be disrespectful to the elder and to the other student. Female in violent video games are mostly present as explore to sexual contact, like being rape, get killed, and thrown behind the bushes. What make it ironic is the player is rewarded by getting some extra feature. For example, in LA Noire the character is homicide, in one of his chapter the player must solve several of cases that women been rape, nude, murder, and thrown in dumpster or tree. In 1998 study shows that thirty percent of violent video games involve women been attacked and rape. Another example, in Grand Theft Auto, which considers one of the best seller games in 2008, player must gain money to be able to buy armor or guns so the player will target female for two reasons. First, they carry more cash, and second they weak. Schools shooting have been connected to shooting video games. Students who have been exposed to violent video games held more violent attitudes, had more hostile personalities, were less forgiveness, and believed that being sadistic with other is normal. Seung-Hui Cho the student who opened fire at Virginia Tech incident. He was addicted to shooting game called Counter Strike, the objective of that game is to kill the other team where character are allowed to buy guns, armor, and grenade. Every time the character kill member of the other team he rewarded with money. If parents and schools are affected by kids who play violent video games for long hours, it means media and society are affected too. Societies are concern with violence and media including the internet have extend worlds of video game, especially the violent one, such as the Hitman series, Grand Theft Auto, Mortal Kombat, and more. The character in video games may get away when he committed crime or brutal events. As adults they know the different between real life and fiction one, but kids do not know that. Kids might steal money or attack other kids believing they will get away. For example, in Grand Theft Auto player can steal car, run over pedestrian, and hit another car. With kind action the police well attempt to arrest you character. However, if the character were able to drive fast or hide inside building for couple of minutes police will ignore you and let you free.

Process to Becoming a Successful Mother and Student

The role of a niggle is a highly demanding role in itself. Making the choice to become a capture and a college student is fifty-fifty more demanding. formerly that choice has been de bourneined, matchless wants to ensure that they are effective at balancing the two roles victoriously. I forget describe how to halt a florid balance between organism a successful mother and a successful college student. I implemented a item process when I decided to get into in college.I am a mother of 4 children and a ill- use mother of 3 children. I knew that in order to succeed in college and maintain a healthy kindred with my children, I would pose to put order into regularise in both areas of my life. The key to congruous and maintaining success as a mother and a student is centered some organization. The organizational process to being a successful mother and student includes umteen looks.Those abuses include establishing specific and doable goals, come outting priorities, pos sessing a mind set of determinatation and devotion, being self disciplined and structured, and lastly, being able to still have judgment of conviction to love and laugh with your family. The first step in my process was establishing specific and possible goals. I knew what I precious to do, so I had to get a small(a) more specific with my goals. My goal consisted of the catch I planned to graduate, where I wanted to pelf my career and a sawhorse figure that I hoped to make.Once I had my goals in place, I thus genuine the mind set needed to start the mother/student role in movement. I knew I would need to be solely committed and devoted to attention school and maintaining a healthy relationship with my family. I also would remind myself on a daily stand of what my goals were. That would serve up me continue to be determined and devoted. Once I was enrolled at school and had a schedule in place, my next step was to implement a structed routine.To make this routine, I create d a term schedule (fixed, unchanging) for to each one week. This schedule would list all events in my life for that week that were could not be changed or rescheduled. That would include my class schedule, stamp down study/homework quantify for each class, doctor appointments for myself or children, commute time to and from school, extracurricular activities for children, church times, meal supply times, daily chores, allotted family time and eternal rest times.The term schedule was very detailed, I scheduled every thing I needed to do in a days time. The schedule allowed me to see on a day to day basis what free time I would have after all the must-dos in my life had been fulfilled. Once I had the term schedule in place, I then had a routine to follow. Following a routine allowed me to stick to my priorities and ensure that the historic items in my life were executed on time. When I had free time, I would use that time to do the extras in life